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Producing a wine and giving it a difficult-to-pronounce name on the label could encourage more people to buy it, according to new research.
What's more, English-speaking wine consumers who showed greater knowledge about wine than others in the test group were even more likely to buy the wine from an unpronounceable winery.
These are the findings of Antonia Mantonakis, associate professor at Brock University in Ontario. She gathered 134 people to taste identical wines, with one group told that their wine is from Titakis Winery. The other group were told the wine was from Tselepou Winery.
More people said the harder-to-pronounce Tselepou Winery had the better taste.
"Something like the sound of a name can elicit a thought, and that thought can influence the perception of how something tastes," Dr Mantonakis said, noting that a label that is difficult to say suggests it is more rare.
She also explained that the results were more pronounced for participants with a good knowledge of wine because their perception of tastes is different.

China increase in white wine

There could be a growing demand for white wine in China after figures show that consumption has increased by 19 per cent in 2011.
Wine investors could fear that this will take demand away from red fine wines, which has led to soaring price rises.
Figures from Vinexpo and seen by The Drinks Business, show that by 2015 white wine consumption in China could grow by a further 70 per cent.
However, red wine still makes up 91 per cent of consumption in the country, suggesting that there is still a strong market for investors. Vinexpo also predicts that by 2015 China will have consumed over a billion bottles a year.
Interestingly, though, Dominique Heriard Dubreuil, chairman of Vinexpo and Remy Cointreau, told the news provider that Chinese people generally do not like to drink anything cold, a contradiction to their growing thirst for white wine.
Vinexpo also reported that the Chinese are the fifth biggest wine drinkers in the world, ahead of the UK, consuming 156 million cases in 2011.

East vs West

There has been an overwhelming demand for the 2010 vintage. Margaux has been deemed “wine of the vintage” and so is performing extremely well. So too are a number of Second growth’s such as the Montrose and the Pontet Canet which were both rated highly by Robert Parker “the man with the million dollar nose.”

One of the factors driving En Primeur wine is that we have seen a big change in the buying habits of China. In previous years the Chinese tended to stick to bottled wines, however up to 68% of the 2010 vintage released in the last few months have found themselves in the hands of Hong Kong’s elite.

With such a huge demand from the Far East wine prices are on the up and there is NO sign of them stopping!

If you're thinking of investing in wine I would strongly recommend Crimsons Fine Wine they have never let me down yet!