Producing a wine and giving it a difficult-to-pronounce name on the label could encourage more people to buy it, according to new research.
What's more, English-speaking wine consumers who showed greater knowledge about wine than others in the test group were even more likely to buy the wine from an unpronounceable winery.
These are the findings of Antonia Mantonakis, associate professor at Brock University in Ontario. She gathered 134 people to taste identical wines, with one group told that their wine is from Titakis Winery. The other group were told the wine was from Tselepou Winery.
More people said the harder-to-pronounce Tselepou Winery had the better taste.
"Something like the sound of a name can elicit a thought, and that thought can influence the perception of how something tastes," Dr Mantonakis said, noting that a label that is difficult to say suggests it is more rare.
She also explained that the results were more pronounced for participants with a good knowledge of wine because their perception of tastes is different.